NRT Demonstrates Commitment to Advanced Analytics and Artificial Intelligence with Investment in Gaming

Collaboration between NRT and Gaming Analytics will empower casino operators with insights and search-driven intelligence for player, gaming/machine, hospitality and spend data.

With today’s investment in Gaming Analytics Inc. (“”), NRT continues to accelerate its digital transformation of the gaming industry. The analytics capabilities gained with will strengthen NRT’s ability to meet gaming operator needs, now and in the future and in new and exciting ways. Gaming executive team have developed many award-winning products over the past decade, including industry-first solutions for gaming system supplier Bally Technologies.
NRT recently announced a merger with Sightline Payments (“Sightline”), developers of the disruptive Play+™ platform that’s powering the next generation of cashless and mobile gaming payment solutions, to become NRT Tech (subject to gaming regulatory approvals), a global supplier of next generation commerce, mobile and big-data solutions to casino operators.  For NRT and Sightline, the investment in Gaming and its management team represents a key step towards achieving their vision of Connecting the Guest Experience®.

“The problem with existing gaming data/intelligence solutions is that they lack context and insights, are difficult for operators to use, and can be prohibitively expensive – Gaming solves all of these problems, plus so much more using machine learning and artificial intelligence” said Kiran Brahmandam Founder and CEO of Gaming  “We are excited about our partnership with NRT and Sightline, two high-tech, visionary firms in the gaming world.”
John Dominelli, NRT’s Founder and President said “At a time when technology and innovation are rapidly transforming many other industries, this investment demonstrates NRT’s differentiation and highlights our ability to uniquely service casino operators.  We are committed to leading the next generation of change in the gaming industry, and partnering with Gaming reinforces this commitment.”
“We have a bold vision for the gaming industry and part of that vision involves advanced analytics around combining player data, machine data, external data, hospitality and cash access spend data” said Kirk Sanford Sightline Payments Founder and CEO.  “We have over one billion interactions with casino guests every year across NRT and Sightline gaming products and services – integrating our knowledge with operator gaming and hospitality data, along with external data from partners like Vantiv, is something which has never been done before.”
Michael Dominelli, NRT’s EVP Marketing and Product, said “When people want information in their daily lives they use Google.  Kiran and his team of data scientists have built a platform with natural language capabilities and unrivaled artificial intelligence, premised on search-driven interactions and with an unwavering focus on the needs of gaming operators.  We saw this as a significant opportunity to leverage our data for the benefit of casinos and their guests and are very excited for casino operators to reap the benefits of this partnership.”

About Gaming Analytics Inc
A search driven cognitive computing platform to help casino operators make timely decisions to optimize casino operations, increase retention and acquire new players. With its patent pending AI technology, and an industry-first, search driven analytics platform, Gaming Analytics seamlessly combines gaming and non-gaming data to provide pro-active, actionable insights and recommendations to improve your business.  Our solutions are catered to gaming operators across the world and we operate from San Francisco, California.
For more information or to request a demo, visit